Woolworths Back To School Label Maker
Customisable lunchbox labels with your face on it!
BACK TO SCHOOL IN STYLE
To many families Woolworths are the Fresh Food People. The “Back to School” period is a prime time to reinforce that position and establish them as the source of kids’ school supplies as well as their daily lunches for the coming school year. As part of this marketing push, we created a web app for Woolworths customers to create fully customisable labels – complete with their name, a cool avatar and a fun background.
The app had to be easy-to-use, family-friendly and appeal to kids and mums alike.
The linear flow made for an easy to follow user experience.
Countless Combinations & Permutations
We ended up creating a total of 170+ individual assets with a total possible 75,127,500,000 permutations
DATA CAPTURE VIA Proof of Purchase
Users were required to prove they were Woolworths customers through receipt number validation. Proof was given for purchases specifically from the Back To School range – provided by a wide range of sponsors from food items to containers to stationery – cementing Woolworths as the place to shop for all their back-to-school needs every year.
RESULTS
The campaign was a smash hit in its first year with over 600,000+ labels created, exceeding targets by 100%.
This product was so successful that it is currently in its third iteration with constant tweaking and improvements to both its functionality and content.