Kit Kat Chunga
Nestle launched the new Kit Kat Cookies & Cream Chunky bar with a digital campaign aimed at breaking the boredom amongst teens. We created a fictional game called Chunga where users would challenge each other, and the Chunga legend Hans Fagerlund to realtime games of Chunga - played by stacking bars of KitKat Chunky - giving the character AND the product the limelight..
Hans Fagerlund - World Chunga Champion.
“Taste the taste of victory”
GAMIFYING THE EVERYDAY
Every user's steps earns them energy and crystals for their Wokamon pets. This in turn feeds the Wokamons and help them to grow and help the users to level up. Crystals form the currency used to buy and unlock various game features.
EXTENDING ENGAGEMENT
In addition to levelling up, users can also customise their pets and feed them. We keep people coming back to the app with daily rewards, challenges, social features and of course, the draw of more and more Wokamons to unlock.
Awards
2009 AWARD Bronze - Campaign
2009 ADMA Finalist - Campaign
2009 Effie Gold - Small Budget
2009 IAB Silver - Brand Campaign
2009 IAB Bronze - Branded Content
2009 IAB Digital Video